About Us

Our mission is to help brick and mortar stores remain competitive, and break into the online shopping market. Swerve aims to do this by providing shop owners with a more seamless and accessible way to do digital advertising, as well as to make it more convenient for consumers to find the products they want from physical stores.

Our concept involves creating a platform for merchants to upload a digital catalogue of their products, as well as to broadcast promotions to consumer. Consumers can search for products listed on the catalogues using our search engine, to find the best deals, or to find the store nearest to them. Consumers can even follow their favourite stores to stay up to date with new product releases and promotions.

With Swerve, consumers will be able to browse products from physical stores at their fingertips, alongside e-commerce options, giving physical stores a fair playing ground in today's age.

Introducing our Team!

Lau Heng Yi's Headshot

Lau Heng Yi

Founder

Since young, Heng Yi had the passion to create and use his talents to make the world a better place.

Being a self-directed learner and a self-starter, Heng Yi has attained a deep understanding of Computer Science concepts well beyond his peers and initiated many personal projects to refine his skills, such as building the 21Chess Mobile App and designing a Financial Market Trading Algorithm.

He first came up with the idea of Swerve while pondering how he could help traditional brick-and-mortar stores remain relevant in this era of e-commerce. He saw the perfect opportunity to use his software engineering skills to make a positive impact in this aspect and began building the Swerve App.

Roydon Tay's Headshot

Roydon Tay

Co-Founder

An avid learner, Roydon never misses any opportunity to expand his knowledge.

He explores his interest in data science with personal projects, handling data and building his own machine learning models.

Besides learning technical skills, he also interests himself in statistics, psychology and philosophy. His extensive knowledge in various fields allows him to come up with unique insights and ideas for Swerve.

His adventurous spirit and curiosity continuously drives him to explore new possibilities and innovations.